Serving three main markets (juniors, seniors and creatives), Impara needed distinctive looks for each segment, but still reflect a unified brand image. To this effect, Newgroup produced three digital brochures that evolved the Impara brand into three new directions that each have a uniquely identifiable personality and tone. We also produced two website portals that had an equally distinctive tone that would entice both students and schools to take part in the Impara experience.