The month of January is new – a bright, fresh start to the year that marks the start of 2014 and we’re happy to say that we’re embracing that spirit here at Newgroup.

The team have been hard at work redeveloping the Newgroup brand and you might have noticed the recent updates on ourFacebook or Instagram accounts as we refresh the brand. Every month this year, we’ll be producing a new ‘campaign’, one that captures the month in one experience that we think embodies the period and also showcase the different designs, coders and strategies that we can implement for our clients.

With this in mind, we thought we would reveal a bit of the process behind the last two month campaigns – the reason’s why we chose the design and our thoughts behind the concept.