Sydney, it’s time we depart from our cold, disconnected gym-going culture and move onto something a little more personal.

We’re proud to introduce one of Newgroup’s newest and most innovative clients, Umbilico. As a new space for creative movement, Umbilico challenges traditional ideas of physicality, and combines the art of yoga, dance, pilates and other forms of alternative movement. Their exercise space is designed to be a community, bringing together those who are passionate about exploring the limits of movement and exercise.

Newgroup was fortunate to land the opportunity to work with Umbilico on designing their visual identity and marketing direction. We look forward to seeing our work coming to fruition over the next few months!

Stay tuned for more Umbilico updates.