The old adage “don’t judge a book by it’s cover” is a bit outdated, don’t you think? In an age of appearances and profile perfection, a book cover can tell half the story. It is what inspires and motivates a reader to pick up a volume and immerse themselves in another world.

I’m quite a reader myself – the smell of crisp new pages brings back childhood memories of scouring book stores for a new adventure. And for that reason, I’m proud to be a part of the Newgroup sequel; in our efforts to reinvent, we’ve surfaced to tell our tale from a unique perspective, starting with this — our new Lifestyle Blog. The essence of why we do what we do remains, however we’ve shed our bulky exterior for a comfortable paperback lifestyle; a minimalist approach to visual communication that embodies our passion for sophisticated ideas and simple yet striking design.

Newgroup has embarked on a journey to redefine what it means to exercise creativity – as an agency who is passionate about Strategic Visual Communication Marketing, we not only help others discover their potential, we also consistently strive to curate and grow our own. We plan on continuing to craft their own stories along with ours, right here in Bondi, with the help of you fellow creative souls as partners on this journey to follow, share and be a part of our ongoing experiences, musings and lifestyle.

I’m excited to share with you our ongoing company narrative – I’ll be posting every week — along with other members of the Newgroup family — about our new projects, philosophy and passions, so be sure to watch this space and join us for every new chapter.

Signing off,
D

Exercising Creativity with Newgroup Marketing